Creative Director. Designer.
Detail obsessive.
Making work that means something.

For 20 years, I've shaped brands, built identities, led campaigns, and guided creative teams across fashion, beauty, and lifestyle. I believe in big ideas, unexpected perspectives, and that design isn't just decoration, it's function, it's decision-making.

I'm equally obsessed with the big picture and the smallest details. The strategy, the storytelling, the kerning, the color, I care about all of it.

Curiosity fuels everything I do.

Travel, architecture, photography, and the people I meet along the way. From the bold colors and sculptural architecture of Barragán's Stables in Mexico City to the otherworldly desert landscape of Arcosanti, I'm endlessly inspired by places that shift my perspective.

I love good food, great restaurants, and a glass of champagne. I even turned that last one into a brand identity for a champagne bar.

I'm also completely obsessed with my dog and have a deeply irrational hatred of bananas.

I'm very into music and print. Magazines, album artwork, zines, the smell of freshly printed pages. The paper, the typography, the photography, the physicality of it all. That obsession always finds its way into my work.

The best ideas don't happen in isolation.

I love building teams, encouraging creative risks, and helping people do work they're proud of. I have a soft voice, but a strong point of view. I believe you can give clear direction, challenge expectations, and lead with kindness.

CLIENTS
Athleta. Benefit Cosmetics. Bloomingdale’s. Califia Farms. Clé du Peau. Cuyana. Donna Karan. Endless West. Esté Lauder. Fiji Water. GAP. Hush Puppies. John Varvatos. Keds. Kinship. Lands' End. Laura Mercier. Marc Jacobs Beauty. Maybelline. Old Navy. OLEHENRIKSEN. Oriflame. Peace Out Skincare. Phil’s. Pipette Baby. QUAY. Restoration Hardware. Revlon. Rodan + Fields. Savage X Fenty. Shiseido. Souvla. StitchFix. Tatcha. Victoria’s Secret. Wonderful. Yes Way Rosé.

AGENCIES
Laird+Partners. YARD. AR New York. Character. Kendo.

PHOTOGRAPHERS
Alex Bohn. Alexandra Nataf. Amy Troost. Arturo Torres. Ben Watts. Benjo Arwas. Brigitte Sire. Cassidy Meyers. Cera Hensley. Colina Rentmeester. Daniel Beleiu. Daniel Sachon. Daymion Mardel. Dylan Griffin. Inez and Vinoodh. James Bee. Josh Dickinson. Kanji Ishii. Kate Powers. Kelsey McClellan. Landon McMahon. Marcus Ohlsson. María del Rio. Meredith Jenks. Mert & Marcus. Patrick Demarchelier. Paul Maffi. Priscilla Gragg. Robert Maxwell Clements. Sisilia Piring. Stevie Dance. Tom Schirmacher. Valentin Herfray. Vanessa Granda. Ward and Kweskin. Yu+Ma.