ROLE
Creative Director
Art Director
Graphic Designer

TEAM
Photographer: Amy Troost
Animator: Molly Dickson
Hair: Dennis Gots
Makeup: Lollie
Props: Dane Johnson
Music: Hated Industries

CONCEPT

After hearing from so many customers who missed it, Old Navy brought back Powersoft: their ultra-soft activewear made for lounging, not lunges. Designed for stretching out, hanging in, and doing absolutely nothing, the relaunch celebrates real customer love with bold colors and fun illustrated props that lean into the joy of off-duty comfort.